Effortless access to all data for Redlink

With over thirty years of experience in the world of data network materials, Redlink is known as the specialized electrical wholesaler providing data-technical solutions for professional installers.

Redlink is a proactive player that likes to stay ahead of competitors and responds quickly to market developments – an ongoing process. They offer an extensive range via their webshop, and customers turn to them for solutions, knowledge, and expert advice. Opportunities are continuously explored across all available information and documentation.

All available information and data at Redlink were previously spread across numerous documents and channels. Everything was maintained manually as best as possible in the webshop, the ERP system, and via 2ba. There was a clear desire to centralize all data in one place and make it accessible through the webshop, giving customers easier access to extensive knowledge.

The search for a suitable Product Information Management (PIM) system began, and Skwirrel came into view via 2ba. Where Redlink is proactive, thinks in technical solutions, and continuously develops itself, they saw the same values and drive in Skwirrel. The decision was made quickly, and the implementation phase got off to a flying start. Naturally, this involved a lot of explanation and input, but great minds think alike, and the connection was quickly established.

At Skwirrel, exchanging the most complete and reliable information about products and prices is a top priority. For Redlink, it was a logical and necessary choice to integrate with the AFAS ERP package. Initially, the connection with the AFAS Online GetConnector is fairly standard, but the setup can be fully customized.

For Redlink, we configured a retrieval action for price and assortment data and a push-back action for the first image in the PIM to AFAS Profit. This image is then used by Redlink in the warehouse scanning process.

Skwirrel has now been implemented for several years, saving a significant amount of work. All data is centralized and distributed via Skwirrel to all channels. Integration with the Magento webshop facilitates entering and adjusting product data, including bulk updates. As a result, the webshop automatically contains complete, accurate, and up-to-date data. This has directly led to an increase in visitors and orders. The webshop is consulted more than ever due to the wealth of information now available. Redlink is now even more flexible, efficient, and complete, and can better meet the needs of its customers.