DRU, a leading producer of gas fireplaces and stoves, aims to improve their time-to-market period and enhance their product information. One solution is to fill product information in a PIM system, which provides immediate display in the shop. To achieve this, DRU decided to integrate the ERP system Glovia with the PIM system Skwirrel. In this article, we will discuss how this integration helped the company to enrich product information and shorten the time-to-market.

Old situation.

Before the integration of Glovia ERP into the Skwirrel PIM system, DRU had separate systems for product information and order processing. This led to delays in product introductions and issues with data accuracy.

Current situation

With the integration of Glovia into Skwirrel, DRU is now able to synchronize product information, prices, and stock levels in real-time between the two systems. This means that DRU always has access to the most up-to-date information. The result is a shorter time-to-market and fewer errors in orders.

Enriched data

The integration between Skwirrel and Glovia enables DRU to enrich product data with additional information, such as technical specifications and marketing materials. This additional information can then be sent back to Glovia, allowing DRU easy access to all relevant information necessary to serve customers.


The integration of Glovia into Skwirrel has helped DRU to shorten the time-to-market and improve product information. By synchronizing data between the two systems and enriching product data with additional information, DRU is now able to work more efficiently and serve customers better and faster.

Once again, everything is in order!

Experience what we can do for you? Contact us for information, advice and enthusiasm.