Providing complete product information to 2ba

For over 50 years, BBC Cellpack has been a customer-focused supplier of safe, simple, and reliable electrical connections in global distribution networks for low and medium voltage. Customers include electrical wholesalers, OEMs, installers, infrastructure installers, utilities, industry, and export clients.

For Cellpack’s products, it is crucial to be easily discoverable in 2ba. The more complete the information, the better the visibility. Therefore, it is essential to make adding and keeping information up-to-date as easy as possible. Cellpack began searching for a user-friendly system that could make this process more manageable. At that moment, Skwirrel came into view. A demo quickly showed Cellpack that the PIM system was exactly what they were missing.

Before implementing Skwirrel, product information was extracted from SAP, but this did not result in a clear presentation. To create a file suitable for direct communication with 2ba, an intermediary converted the information into a readable format according to 2ba guidelines. Additional information was also provided via the headquarters.

As a SaaS solution, Skwirrel enables a clear overview of product and item quality through its dashboard. Once 95% completeness is achieved, products are better displayed in 2ba, which is highly important for Cellpack. With Skwirrel, Cellpack can easily and quickly edit the assortment according to ETIM classification, allowing 2ba to immediately adopt the information. This includes adjusting product dimensions or adding images, as well as commercial data such as pricing for different packaging units.