PIM and SEO: Ingredients for a Successful Webshop

Do you want to conquer the world with your webshop? Then PIM and SEO are indispensable. These two areas are essential ingredients to make your webshop a success. We speak from experience, as the Skwirrel team helps companies daily to optimize their product data. In this blog, we explain in detail how PIM can enhance SEO.

What is SEO?

Chances are you have heard of SEO. SEO stands for Search Engine Optimization. The goal of SEO is to rank a web page as high as possible in the free search results of a search engine. This allows you to attract free visitors (potential buyers) to your webshop. Since 94% of Dutch people use Google as a search engine, Google is by far the most important search engine. You can imagine how important SEO is for webshop owners. Which webshop owner wouldn’t want free potential buyers visiting their webshop?

What is PIM?

Skwirrel is often asked what a PIM system actually is. Fortunately, we know this well because we developed our own PIM system. A PIM system is designed for companies to centralize product information from various systems into one system. A PIM system is connected to other systems or sources where product information is sent or retrieved from. This allows correct and consistent product information to be presented to customers across all (digital) channels.

Tip: Looking for a well-functioning PIM system? Skwirrel has developed a very user-friendly PIM system that makes managing your product information child’s play. Visit our website to learn more about Skwirrel.

Why is PIM important for SEO?

At Skwirrel, we notice that PIM and SEO are essential to becoming more successful online. But what are the main SEO benefits of PIM?

• When the same products are sold, the same content is often used. With PIM, it is possible to add unique content to product pages. Unique content is picked up faster by search engines.
• With PIM, keywords can be added to title tags, meta tags, alt tags, and headings. This makes a product page more findable in search engines.
• With PIM, product tags can be added to products. This helps potential customers find your products faster via search engines.

In addition to better search engine rankings and more webshop visitors, PIM also increases webshop revenue for several reasons:

• With a fully optimized product page, the threshold for webshop visitors to buy is lower. This improves your webshop conversion rate.
• By showing complete product information, visitors know exactly what they are buying. This reduces returns.

In short, for webshop owners without a PIM system, there is much to gain. Skwirrel has noticed that customers who switch to a PIM system achieve increasing online success.

Get more out of your webshop with PIM

Do you want to achieve more success with your webshop by perfecting your product data? The PIM experts at Skwirrel are ready to help you. Contact Skwirrel to discuss the possibilities.