Skwirrel + Magento2
If you want to optimally manage and keep the product information in your Magento webshop up to date, then an integration with Skwirrel is exactly what you need. A robust and flexible connection that efficiently synchronizes data between multiple webshops and one central location for all your data.
Magento2
Magento 2 is an open-source e-commerce platform used by companies to set up and manage online stores. A major advantage is that users can manage multiple webshops from a single system and define the visibility of product groups, subgroups, and brands per webshop individually. Since many companies use Magento 2 as their webshop platform, Skwirrel has developed an integration with the system to automatically synchronize extensive product and article data.
Key functionalities
With Skwirrel and Magento combined, you can gain significant advantages when setting up and managing your webshop data. Information such as categories, product descriptions, SEO texts, images, and other files are automatically transferred from PIM to Magento 2.
1. Category management
The category tree structure from Skwirrel can be applied directly in Magento 2. Products are automatically linked to one or more relevant categories. This ensures that your products are available in your Magento shops with the correct structure and always up-to-date information.
2. Multilingual support
Companies that present their shops in multiple languages or operate in other countries and markets greatly benefit from the integration between Skwirrel and Magento. Skwirrel makes it possible to manage and display multilingual descriptions, specification attributes, values, and SEO texts in virtually any language. This is a functionality you simply can’t go without.
3. File management
The integration ensures that images and other attachments linked to products in the PIM system are automatically available in Magento 2. Complete with visual content and other relevant files. All attachments are categorized by type, making it easy to distinguish between different use cases—for example, the difference between a certificate and a manual, or between a product image and a lifestyle photo. This enables you to create a consistent and complete presentation of your products in your webshop.
4. Attribute sets and specifications
All detailed product information is transferred accurately from Skwirrel to Magento 2. Attribute sets and product specifications are neatly displayed in the webshop, contributing to better product findability through the shop’s search functionality.
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- Integrated DAM system
- ETIM Classification
- Standard connection to data pools
Cooperative approach
One of the strengths of the integration is the ability to add extra logic. If certain fields are not mapped by default, developers can extend the mapping on their own initiative. This gives companies the freedom to adapt the integration to their specific needs—without compromising future upgradability. Additionally, the development and maintenance costs for such enhancements are shared among multiple users. This reduces financial burdens and allows everyone to benefit from improvements. This shared approach makes the Skwirrel–Magento 2 integration accessible to companies of various sizes.
Skwirrel as the PIM partner for your Magento shop
- Automatic synchronization with multiple shops
- Data quality monitoring
- Easy multilingual management
- Imports including images and attachments
- Support from the Skwirrel team
The benefits of our PIM system
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What is a PIM-system?
PIM stands for Product Information Management. A PIM system is used by organizations that want to manage and organize all relevant product and article information. No more hassle with Excel files, but an unambiguous, standardized system.
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Why do I need a PIM system?
A PIM system collects and structures all product information in one central location from where it can be easily enriched and distributed. No more hassle with Excel files, but an unambiguous, standardized, system. Read more about our PIM platform and its benefits here.
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PIM system benefits?
- Work more efficiently and save time
Because product information only has to be entered once (and in one place), this saves a lot of time and makes the time-to-market faster. Moreover, all product information is stored in one central location, making it easier to consult. -
Increased conversion
The optimized (and correct!) product information increases the chance of a purchase. -
Better synergy between (E-commerce) systems
By linking to so-called data pools with millions of products (e.g. 2BA, InstallData and EZ-base), the PIM system is enriched with product information. -
Wondering what a PIM system can do for your company?
We have listed the advantages of a PIM system for you.
- Work more efficiently and save time
Elgentos as Magento specialist
The integration between Skwirrel and Magento is developed and maintained by Elgentos. As Magento specialists, they are the ideal partner to keep the connection up to date and ensure a stable, well-supported solution.
Experience the integration live?
On Friday, September 13, we will be present with a stand at MageTitans in Groningen. During this developer-focused event, you can attend talks on topics such as Magento performance, Hyvä, PHP, and DevOps. You’ll also have the opportunity to visit stands from different companies, including Skwirrel. Stop by, ask us anything, and experience our functionalities during a short demo.
Experience what we can do for you? Contact us for information, advice and enthusiasm.
