Better internal alignment and positive customers

LAPP is a cable manufacturer for the industrial market. They supply cables and accessories worldwide, as well as fully integrated connection solutions based on advice from their own consultants. They deliver extensively to wholesalers and, naturally, receive many questions about the assortment and associated product data.

The fragmented data, spread throughout the organization in various formats, made it difficult to answer customer questions. In addition, the classified data still used the outdated ETIM 5, and the extensive manual work caused delays in product launches.

It was clear that a PIM system could provide a more streamlined process. To find the right provider, the requirements and wishes were first mapped out. Ease of use was very important, along with the ability to connect all different systems within LAPP. Other key criteria included quality management, the possibility to add images and documents, 2ba integration, speed, and a good price-performance ratio. Through references from clients and partners, Skwirrel emerged as the suitable, innovative, and reliable partner.

With the implementation of Skwirrel, LAPP now has a central source of information for all data, significantly increasing the efficiency and accuracy of internal processes. The new approach ensures better structure and collaboration between departments, making both internal and external cooperation much smoother. Everyone now knows how things work and what responsibilities they hold.

The product data is complete, up-to-date, and of high quality thanks to the error notifications and recommendations provided by the PIM system. Updating and adjusting data is extremely simple, and information is available in 2ba within 24 hours. Data is consistent and easy to find, leading to faster product launches and significantly more satisfied customers.